Founded in 2014 by Swedes in Malta, Bethard was just one of many betting websites at that time. However, hard work and smart decisions have made this company one of the most famous betting platforms, not just in Malta, but also in the United Kingdom and Canada. What’s more, when Zlatan Ibrahimovic became the face of the company, the website gained even more popularity.

So, whether you’re here because of Ibrahimovic, or you’re curious about how good this company is compared to others, we’ll try to provide you with all the necessary information. Here’s our detailed Bethard review.

About Bethard

Bethard was actually created by professional gamers. Very smart decision, if you ask us — who would know better what players want than players themselves?

Working with Zlatan Ibrahimovic, which is another smart decision, helped the company gain trust and attract even more users to the website. Now, Bethard has offices in both Malta and the United Kingdom with over a hundred employees.

The company’s purpose was to make players happy and challenge the status quo. Its ability to constantly change and quickly adapt to new environments was obvious when the company started expanding to Canada. Then, in 2018, Bethard got its UK license. You should expect to see even more changes from this platform as it tries to accommodate British players.

bethard homepage

Bethard Review

We’ll start with the most important aspect of our Bethard review — the quality of their sports betting offers. We know that additional features on the website can attract as much attention as sports bets. So, we’ll also check out other options on the site, such as games and Bethard bonus rewards.

Sports Betting

Bethard offers customers to bet on over thirty different sports. As expected, the platform’s main focus is football.

When it comes to this sport, the betting site has over a hundred markets, which is more than enough compared to other websites. In addition, due to their growing popularity in Canada, there’s also a variety of ice hockey markets.

We’re starting off our Bethard review strong. We’re very pleased with their selection of sports. In case you’re a boxing, football or ice hockey fan, this website will probably become your favourite betting platform.

Cash Out

Another thing we have to mention is a feature that’s becoming quite popular on betting platforms — cash out. This option is great for those who want to cut their losses or secure a win.

However, we don’t recommend that you use it regularly because it won’t bring you long-term profits. The cash-out option can be useful if you opt for it only in risky situations.

Bethard has recently included this option for their players. The company gives you the option to cash out or partially cash out for any market and any bet except for system bets.

Live Streaming

We need to dedicate a special part of our Bethard review to the live streaming feature. Bethard offers customers an option to watch events live via its website.

If you’re from Canada or Scandinavia, you’ll have nothing to worry about. You’ll be able to live stream any major sporting event.

On the other hand, the situation is different for users from other parts of the world. So, we’re hoping to see major improvements in Bethard’s live streaming service in the near future.

Live Betting

bethard live betting markets

It’s clear that Bethard has invested time and money in making its live betting option as good as it can get. We don’t think you’ll find a better service anywhere else. What’s more, the platform often gives the best odds out there. So, live betting is definitely worth checking out.

The live betting section is user-friendly and easy to navigate. You’ll see the selection of sports at the top of the page and all current events under each sport.

After choosing a match, you’ll be able to place your bet. As the most popular sports on the website, ice hockey and football have the highest number of events that you can bet on.


Besides placing bets, customers have a chance to try their luck at various games. So, we had to explore this section in our Bethard review.

We have to say that we were amazed by the selection of games when we first visited the site. Bethard really has every game you can think of. Thus, if you’re not a fan of betting, or you just want to take a break from it, you’ll certainly enjoy this section.


bethard casino

You’ll find a casino section on many betting websites. However, a lot of casinos serve as a break from sports betting, so the experience users have in this particular part isn’t as good as in the betting section. But, that’s not the case with Bethard.

The company has made sure that every portion of the website is equally functional and has the best graphics. In the casino, you’ll see everything, from popular games like Blackjack to the more obscure ones. Furthermore, there’s a lot of different slots and roulette’s. So, you’ll certainly find something for yourself.

The company also surprises its customers with Bethard bonus giveaways every now and then. Stay on the lookout for special perks! In addition, players are able to join the live casino. The dealers are real, not a machine, and they operate from Italy and Romania.

So, even though this website is mainly a sports betting platform, we think that casino lovers out there will be more than pleased with what they’ll see in this section. In case you enjoy a good casino, you should definitely visit Bethard’s website.

The Website

If you’ve been following closely, then you know how this part of our Bethard review is going to go. The website can serve as an example to their competition. It’s user-friendly with a clear layout, and it’s easy to navigate.

You’ll quickly find the sport that you want to bet on, and you’ll be able to place your bets without any problems. The live betting section is simple and functional, and you’ll find what you’re looking for in no time.

The Mobile Experience

It’s becoming more and more important for betting platforms to make their services available for those who want to use them via their mobile phones. Nobody has time to turn on their laptop or desktop computer every time they want to place a bet. So, we’re devoting a special section of our Bethard review to the experience mobile users can expect.

Bethard gives you the option to access the platform via the app or via a browser. If you choose to visit the website, you’ll see that everything looks the same and that it’s as user-friendly as if you’ve accessed the platform via your computer.

Unlike many other betting platforms, Bethard doesn’t have separate casino and sports betting apps. The app’s design makes navigating it as easy as pie, with text and icons that contain clear instructions on how to find a certain sport and place your bet.

The app has a blog section with interesting and informative articles. What’s more, you’ll also find useful NFL and European football guides for betting.

In addition, the casino section is as good as the one on the website. There’s also a guide that will help you get started and lead you through the whole gaming experience.

Finally, in case you have a problem, know that the customer support service is efficient and helpful. You can reach the support 24/7 via their live chat, and you’ll get a response within minutes.

Bethard Bonus & Free Bets

Special perks are a great way for a company to show how much it appreciates its customers. Bethard is aware of that and has made sure that every new member gets a Bethard bonus reward.

The welcome offer is very generous. You can get up to £50. In order to claim your Bethard bonus, you just have to create an account and deposit at least £20.

You’ll get £5 for every £100 you wager, but as we’ve mentioned, the maximum amount that you can get from this Bethard bonus is £50. The offer lasts for a week, which gives you enough time to meet the requirements.

The company also rewards loyal customers with Bethard bonus rewards for both sports betting and casino. There are even some special perks reserved for app users.

However, the number of Bethard bonus rewards that you can get is not big. We’ve also noticed that the app lacks other kinds of promotions that you can find on their competitors’ applications. So, that’s definitely something that Bethard should work on.

Final Thoughts On Our Bethard Review

There’s a reason Bethard is becoming more and more popular. They have passed every important aspect of this review, from sports betting and casinos to the mobile and desktop experience, with flying colours.

Of course, there are certain things that can be improved. But, with their ability to evolve and adapt to various circumstances, there’s no doubt that they’ll start working on their shortcomings soon.